Earlier this month, the Earth's population passed seven billion. During the summer, the United States' national debt (at least the official debt as calculated by the U.S. Treasury) hit $14 trillion. And in a joke that's been going around for about a decade, various people, including blondes, Texas Aggies, violinists, George W. Bush, and Barack Obama, have learned of the death of several Brazilian skydivers (or Brazilian soldiers in Iraq) and wondered, "How many is a Brazilian?"
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As most histories of Halloween will tell you, Hallowe'en (or Halloween) is a shortened version of All-Hallow(s)-Eve, but how and why did eve turn into e'en? For that matter, what is a hallow? Why did the all get dropped?
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This is the story of two business names — both US trademarks, one for half a century and one for less than a year. Actually, it's the story of the word that's common to both trademarks. And to get directly to my point, it's about the way that one word has shifted in meaning over recent history — but only incompletely, so that both meanings coexist a little uncomfortably in semantic space, at least for me and many other speakers of American English.
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